With Western Michigan University Homecoming on Saturday, it's spirit week and downtown Kalamazoo merchants are showing their pride by flying the colors.

Gold and brown flags with a block-letter "W" are everywhere downtown Kalamazoo and this season's mantra "We will reign" is waxed on windows as this town shows their love for the Broncos.

Bonus Video: 16 Minutes from Kalamazoo to Mackinaw City