Battle at the Breakfast Table as Kellogg Fires Back in its Cereal War with General Mills
Battle Creek based Kellogg company responds to General Mills' attack on the iconic brand.
You know how advertisers can't say "Super Bowl" unless they are involved with the National Football League? (This is why you always hear commercials for the "big game" party.) It turns out you can't copyright everything. Early in 2018, General Mills discovered that "frosted flakes" was not a protected phrase, so they put out a cereal named Lucky Charms Frosted Flakes. Clearly, this was a shot across the bow and now Kellogg is responding with Honey Nut Frosted Flakes, mocking the popular Cheerios flavor.
If you ever mixed cereal as a kid, you and I are the winners here. Find out more about when we might see this new treat on the table in the tweet below. What other mashups do you think we might see in the future?
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Oh man, who loves a good ole’ fashioned cereal duel? Remember earlier this year when General Mills made Lucky Charms Frosted Flakes as a giant 🖕to Kellogg’s because Kellogg’s cannot trademark “Frosted Flakes”? Well, Kellogg’s is firing back and shooting their shot at Honey Nut Cheerios and new Honey Nut Frosted Flakes coming soon! Thanks to @kelloggsus and @kelloggsfrostedflakes for sending me a box! No details provided, but I’m expecting a late December or early January release for these.