I guess it was only a matter of time before one of our breweries infused the Pure Michigan campaign into one of their beers.  In cases like this (he said "cases") there could possibly be some backlash but I personally think it's cool.  Not only that, it's actually a partnership with the 2 entities which also encourages visiting more breweries around the state.

Kathleen Achtenberg from the Michigan Economic Development Corporation just informed us that Shorts Brerwery and Pure Michigan are partnering to bring the state, the nation and the world the new Pure Michigan IPA to commemorate the beginning of Fall and inspire travel throughout the state during the season.  On October 6th, a muti-week distribution cycle begins across Michigan to stores like Meijer along with many independent retailers and taprooms.  If you want to find out more about the partnership and other breweries click HERE.  And for more information about Pure Michigan Fall activities click HERE.