See Battle Creek’s Holmes Ford Dealership Circa 1940
For nearly 50 years, from the 1920's to the '70's, Holmes Ford was the place for a car if your Battle Creek family wanted something built Ford tough.
The 1940 Ford boasted 22 "important improvements" in style, luxury, comfort, quiet, convenience and safety. As you can see in the rare promotional video below it beckoned customers with new exterior beauty and interior luxury with technical improvements like a finger tip gear shift on steering post, (of "special significance for women drivers"). The sedan was safer on the road thanks to sealed beam headlamps, an improved spring suspension and improved drums for big Ford hydraulic brakes. Let's not forget the TWO ashtrays on the instrument panel.
The place in Battle Creek to buy one of these beauties was Holmes Ford. The dealership was erected at the corner of Michigan and Jay Street sometime in the 1920's and demolished in the '70's and replaced by the Calhoun County Justice Center.
Thanks to the Battle Creek Regional History Museum's Facebook page, you can travel back in time to the era of swing and see these killer-diller cars. Ford was really on the beam!
Bonus Video: Checker Motors' Kalamazoo History